Submission of beneficiary-facing materials created by Third-Party Marketing Organizations (TPMO) is:

Submission of beneficiary-facing materials created by Third-Party Marketing Organizations (TPMO) is required prior to distribution because this ensures compliance with regulatory standards set forth by the Centers for Medicare & Medicaid Services (CMS). The requirement for prior submission is in place to safeguard beneficiaries from misleading or inaccurate information and to maintain a standard of quality in communication regarding Medicare services and plans.

This step allows for a review process that verifies that all marketing materials meet the necessary guidelines and accurately represent the plans being marketed. By enforcing this requirement, the CMS aims to protect the interests of beneficiaries and uphold the integrity of the Medicare program.

This requirement also helps to establish a level playing field among marketing organizations, ensuring that all materials provided to beneficiaries are not only accurate but also consistent with the current policies and offerings.