What incident should be reported immediately to the sales contact?

The prompt highlights the need to report data security incidents involving Protected Health Information (PHI) immediately to the sales contact. This is critical because PHI is sensitive information protected by regulations such as the Health Insurance Portability and Accountability Act (HIPAA). Any breach or potential breach of this information can have serious legal repercussions and may affect the privacy and trust of the beneficiaries involved. Ensuring swift reporting allows for timely action to mitigate risks and uphold compliance with privacy regulations.

Changes in plan benefits, customer feedback, and success stories are also important but do not carry the same urgency or legal implications as a data security incident involving PHI. While these matters should be communicated appropriately and can influence business operations and customer relations, they do not typically require immediate reporting to safeguard personal information, making the reporting of PHI incidents a higher priority.